Global increase of 21.3%: Data consumption in the smart home on the rise


US households are setting new standards in data consumption, as the latest Plume IQ Report makes clear. Compared to Europe and Japan, they use on average twice and three times as much data per month, respectively. This proves the intensive use of data in the US compared to other countries.

Unexpected results: WLAN usage analysis from Plume-Cloud reveals exciting trends across 2.5 billion devices in 48 million locations

The latest monthly analysis of smart Wi-Fi usage in the Plume Cloud has produced remarkable results. With more than 2.5 billion networked devices in over 48 million locations, this study is a compelling insight into the behaviour of networked devices.

The latest study on the use of smarthomes shows that there is a significant increase in broadband data usage worldwide, especially due to the efficient management of WLAN in the Plume Cloud. What is striking is the significantly higher data consumption in the US compared to Europe and Japan, with a ratio of more than 2:1 and almost 3:1 respectively. This underlines the different trends and preferences regarding smarthome usage in different regions.

Although the increase in Japan recorded the highest growth rate of 44.7 per cent, it is still below the global average of 21.3 per cent when comparing the second half of 2021 with the second half of 2022. This remarkable growth in Japan could be due to various factors, such as increased demand for Japanese products in the international market, improved competitiveness of the Japanese economy or successful implementation of economic stimulus measures by the government.

Future technology smartphones: engine for growth and innovation

The analysis by device type clearly shows that smartphones take the top spot with an impressive growth of 49.7 percent. Computers also register a remarkable increase of 37.4 per cent, followed by smart TVs with an increase of 24.5 per cent. These three categories play a crucial role in the rise of data usage among Japanese consumers.

Japanese users are top performers when it comes to using their time on tech devices efficiently and entertainingly. With a remarkable increase of over 20 per cent in daily use of computers, set-top boxes and smartphones, Japanese consumers seem to have a unique ability to harmoniously combine business and pleasure.

Plume IQ: A multi-faceted approach with diverse methods

Plume ensures that all data is anonymised in accordance with the requirements of the GDPR before it is used to analyse the services it offers to its customers. Over 2.5 billion devices in more than 48 million households worldwide are managed and analysed via the Plume Cloud to gain valuable insights into the actual data usage of private users. On a monthly basis, Plume publishes interesting results from the analysis of the Plume Cloud to provide a comprehensive insight into the use of services.

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